101 Ways to Promote Your Real Estate Web Site: Filled with by Susan Sweeney CA

By Susan Sweeney CA

An expanding quantity of real property dealers and dealers are making the net their first vacation spot, so getting extra of them to forestall at an agency’s or person agent’s web site can suggest hundreds of thousands of bucks in commissions. The confirmed e mail, linking, and web advertising innovations supplied increases preliminary customer site visitors to any genuine property web site and continue dealers and returning many times. furthermore, actual property brokers and place of work managers can use the templates, checklists, and kinds integrated to make their site a massive and powerful promoting instrument.

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Additional info for 101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series

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Who simply searches for a home at random? It doesn’t make sense. You look for a home in combination with a destination. In this case, the destination is the modifier. As a side note, local search is becoming increasingly popular, so if the local market plays a significant role in the success of your business, be sure to use geographic modifiers accordingly. • Multiple-word keyword phrases—Two- or three-keyword phrases perform better than single keywords. com), people tend to use two- and three-word phrases when performing a search online.

Ideally, each page of your real estate Web site is going to focus on a different set of keywords that are specific to the content at hand. If you were to focus on the same set of keywords on every page, then you would hit only one small portion of your market potential because you are only going to hit those same keywords over and over again—it is self-defeating. First, you want to gather a master list of all possible keyword phrases. To make the data easier to manage, you can create different keyword list profiles that represent individual topics as opposed to trying to cover all topics in a giant master list.

Under the main page you have your central navigation bar. Each of the navigation options should be available on each page, regardless of where the user is on your site. Within each of the sections listed on your main navigation bar, you’re going to have subsections, and so on. The storyboard can be created with a software program, with sheets of paper, or with any other mechanism. Quite often when we begin storyboarding a project for a client, we’ll start with yellow sticky notes on a wall. Very low tech, but it works!

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