Branded! : how retailers engage consumers with social media by Bernie Brennan

By Bernie Brennan

Written during the eyes of retail and know-how executives, Branded! explores shops who're effectively enforcing social media and mobility strategies.
Market-leading outlets are attractive technology-savvy clients although social media and mobility. Branded! finds how those electronic communique channels are an extension of a retailer's tradition and approach leading to construction model fairness. entire reports of Starbucks, Zappos, rainy Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and most sensible purchase are featured. Branded!:

  • Provides a transparent evaluation of social media in addition to the swift adjustments within the improvement and use of mobility.
  • Demonstrates why outlets can't 'wait and see', and needs to circulate rapidly
  • Shows how every one company's social media and mobility projects are in keeping with the person character of the company.
  • Discusses subtle analytic instruments that permit outlets to degree their functionality and make trained judgements at the data

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A third category is in the “wait and see” mode, and we believe this is not a good place to be given the lightning fast pace of social media. A better-informed customer is already there making purchasing decisions, so it’s essential that retailers be there as well to engage them. org, a division of the National Retail Federation [NRF], is the world’s leading membership community for digital retail). 42 He emphasizes the critical need for these new channels to be supported at the leadership level, even though a number of retail executives haven’t yet been sufficiently exposed to them to understand how to best weave these communication channels into their company’s strategy.

8 SMS is a feature available with practically all modern mobile phones that allow users to send and receive short text messages. 9 While not as user-friendly or sophisticated as mobile applications, message-based applications work on nearly all mobile phones and therefore are the most widely used applications. Retailers can use SMS or MMS applications for marketing campaigns and ordering and tracking delivery of products. For example, Best Buy offers text alerts for product information, weekly specials and nearest store locations.

We found a number of ways in which Pizza Hut engages with its customers and delivers on its promise of quality food, attractive prices, and excellent customer service. Best Buy The leading consumer electronics retailer in the United States, Best Buy also is growing internationally. This $50 billion electronics specialty chain has built its business by being selective with the national brands it chooses to sell and by featuring the support of the “blue shirts,” its enthusiastic and well-trained store teams.

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