Business to Business Electronic Commerce: Challenges and by Merrill Warkentin

By Merrill Warkentin

Within the mid Nineties, the common adoption of the internet browser resulted in a speedy commercialization of the web. moreover, preliminary luck tales have been suggested from businesses that realized the right way to create an efficient direct advertising channel – promoting tangible items to shoppers without delay with the realm broad internet. by way of the top of the Nineties, the subsequent revolution all started – known as business-to-business digital trade. company to enterprise digital trade will supply researchers and practitioners alike with a resource of data regarding this rising quarter of industrial.

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Sample text

The future of independent B2B exchanges depends on firm participation and activity. While there is probably not a theoretical interest, firms should ascertain that the chosen exchange is likely to maintain adequate transaction activities to remain in business. 18 Pavlou & El Sawy Consortium Exchanges Consortia are B2B exchanges that attempt to provide a technological and organizational platform to enable interaction among firms within an existing association or network. com) is considered a consortium exchange, built around an existing automotive association.

B2B Electronic Markets A third group of applications does not focus on one transaction party specifically, but provides support for buyers and sellers, more or less equally. Often referred to as B2B electronic markets or hubs, this type of application can either resemble traditional exchanges bringing together multiple buyers and sellers on an ad hoc basis, or support more permanent relationships (equivalent of IOS). From formerly being a trading medium for financial and investment products only, electronic marketplaces have recently been proliferating across many industries from airlines to automobiles and a wide array of product categories from industrial components to lab supplies (Phillips & Meeker, 2000; Sculley & Woods, 1999).

Buy Side Buy-side applications provide the logical counterpart to sell-side sys- 28 Archer & Gebauer tems, primarily supporting the procurement process, hence often termed electronic procurement systems. In this case, Internet technologies are utilized to move ordering processes closer to the end user, alleviating structured workloads in functional departments, such as purchasing and accounts payable, freeing them to handle more complex, strategic tasks. Examples of such systems are intranet-based procurement systems that have been initiated by numerous larger corporations, such as Cisco Systems, Chevron and the County of Los Angeles (Segev, Gebauer & Färber, 2000; Segev & Gebauer, 2000; see Figure 3 for an overview of the functionality).

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