Commoditization and the Strategic Response by Andrew Holmes

By Andrew Holmes

During this groundbreaking publication, Andrew Holmes units out why commoditization represents one of these transparent and current chance to each company and all white-collar employees. He describes how commoditization is affecting whole industries and is more and more touching the paintings of the pro periods. The facts is either interesting and compelling and it's transparent that the affects of commoditization are a long way achieving.

Holmes deals organisations and white collar staff a number strategic responses that are used to wrestle its worst affects. And as commoditization maintains to make inroads into the company and dealing worlds, this e-book should be a useful significant other to addressing the demanding situations which it offers.

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Example text

Those that depended on the wool and coal industries also suffered as the demand for machinery dropped, the secondary processing and exploitation of the basic commodity declined and the local economy that had relied on the income of the workers crumbled. This highlights an important aspect of commodities and commoditization. On the one hand, as a commodity becomes embedded into the wider economic and social processes the benefits of its exploitation spread far and wide, generating economic gain to a large number of people.

And with the recent launch of £75 flights to Hong Kong it will be interesting to see if the budget airlines can make the same headway into the long haul market as they have in the short haul. To be successful the budget airlines have had to change and perfect the model that was used unsuccessfully in the past when the first wave of budget airlines appeared but soon failed. Concentrating on such things as simplified yield management and restricting choice were just two approaches used to great effect.

Commoditization is not an instant process; it can take years or even decades to pan out, which is why the current acceleration is worrying organizations and spurring service providers such as IBM to bring it to the attention of their customers. Even the commodities we are familiar with were not always freely available. So the process through which some of our basic commodities became just that provides us with an insight into the nature of commoditization. COAL When the Romans invaded Britain they came across great outcrops of coal.

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