Creating a Website: The Missing Manual (3rd Edition) by Matthew MacDonald

By Matthew MacDonald

Imagine you would like a military of expert programmers to construct an internet site? reassess. With not anything greater than a typical workstation, a few uncooked ambition, and this publication, you’ll how you can create and hold a professional-looking, visitor-friendly web site. This lacking guide promises all of the instruments, options, and professional recommendation you need.

Plan your website. Create websites via studying the fundamentals of HTML and HTML5.
keep an eye on web page layout with CSS. structure textual content, pictures, hyperlinks, tables, and different elements.
allure viewers. make sure that humans can locate your website via well known seek engines.
construct a neighborhood. upload boards, clean content material, and a suggestions shape to motivate repeat visits.
Get clever. Use unfastened instruments to spot your site’s strengths and weaknesses.
Create your personal weblog. submit your musings with a unfastened blog-hosting service.
usher in money. Host Google advertisements, promote Amazon’s wares, or push your personal products.
upload pizzazz. contain audio, video, interactive menus, and extra.

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Additional resources for Creating a Website: The Missing Manual (3rd Edition)

Example text

In addition to, or instead of, direct access to the customer service people, get hold of the inbound support requests. This will be a fantastic source of insights into the ways different types of customers think about their needs and the language they use to describe them. You can also practice seeing through what people say they want to what they actually need. Steve in Louisville 24 Just Enough Research may be asking for a more informative error message, but what he really wants is to be able to reorder his usual pizza and salad with a different credit card and no error message.

It is a core research technique with many applications. Once you are comfortable conducting research interviews, you can apply this skill to any situation in which you need to extract information from another person. Being a good interviewer requires basic social skills, some practice, and a modicum of self-awareness. Introverts might want to start out as observers and notetakers, while extroverts may need to practice shutting up to let the other person talk. In the research lingo, the type of interview covered in this book is a semi-structured interview, meaning that you will have prepared questions and topics, but not a strict script of questions to ask each participant in the same order and manner.

Asking age, gender, and location allows you to avoid certain biases, but you also need to get at differences in behavior patterns that may have implications for your design. For example, when recruiting for a usability study for the science and technology museum, you might ask the following question: how frequently do you engage in the following activities? ) • • • • • • • • Go to the movies. Go hiking. Go to an amusement park. Try a new restaurant. Visit a museum. See live music or go to a club.

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