Culture of the Slow: Social Deceleration in an Accelerated by N. Osbaldiston

By N. Osbaldiston

Internationally, there was a growing to be dissatisfaction with the pace of recent lifestyles. defined easily because the 'slow phenomenon', this quantity explores this new model of dwelling that includes now not easily slowing down yet an embracing of other actions that advertise which means, thoughtfulness, engagement and authenticity.

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As one might expect, the economic crash brought the fast-fashion model to a sudden halt. Although I have not extended my calculations of commodities by weight and units, there are considerable conventional economic data to suggest that the consumer treadmill slowed dramatically. In apparel, one category for which accessible data are available for 2007 and 2008, consumption declined in both those years. Units of footwear purchased also declined in 2007 and 2008 (American Apparel and Footwear Association 2009).

As Baudrillard puts it, ‘The time of consumption is that of production’; time is, quite simply, ‘a rhythm of exchange’ (1998, pp. 151–158). Heralding the epoch of liquid (rather than post) modernity, Bauman too places consumption at the core of time. As he puts it, ‘We can say that liquid modern consumerism is notable, more significantly than for anything else, for the (thus far unique) renegotiation of the meaning of time’ (Bauman 2007, p. 32, his emphasis). What contemporary consumption – geared to a ‘nowist’ and ‘hurried’ culture – thus does is render life a series of perpetual presents.

Voluntary Simplicity: Responding to Consumer Culture, Rowman & Littlefield, Oxford, pp. 1–25. Frank, R. , 1999, Luxury Fever: Money and Happiness in an Era of Excess, Princeton University Press, New Jersey. , 1990, The Consequences of Modernity, Polity, Cambridge. , 1990, The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change, Blackwell, Oxford. , 2010, Excess: Anti-Consumerism in the West, Polity, Cambridge. , 2007, Affluenza, Vermilion, London. , 1991, Postmodernism: Or the Cultural Logic of Late Capitalism, Duke University Press, Durham.

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