Designing For Emotion by Aarron Walter

By Aarron Walter

Make your clients fall in love together with your web site through the precepts packed into this short, captivating publication through MailChimp person adventure layout lead Aarron Walter. From vintage psychology to case experiences, intellectual techniques to good judgment, Designing for Emotion demonstrates obtainable thoughts and noteworthy the way to assist you make a human connection via layout.

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Extra resources for Designing For Emotion

Sample text

A FOUNDATION FOR EMOTIONAL DESIGN We’ve discovered some design principles and common traits of the human mind in this chapter, and they’ll resurface in chapters to come. A quick look at evolutionary psychology showed us that much of how we see our world is predisposed at birth, a function of thousands of years of adapting to our environment and finding the best solutions for survival. The baby-face bias is one such example. Contrast also originates in our need to survive, but today we can use it to shape user behavior and make our brand stand out.

Sound familiar? That’s an awful lot like what user experience designers wrangle every day. I’ll let you in on a secret. ” When I design, I work very P er s o n a l i t y 29 hard to make the interface experience feel like there’s a human on the other end, not a computer. It might sound like I’m splitting hairs, but names are important. Names shape our perceptions, and cue us into the ideas that fit within a category. Emotional design’s primary goal is to facilitate human-tohuman communication. If we’re doing our job well, the computer recedes into the background, and personalities rise to the surface.

Freddie always has a kind smile that welcomes users and makes them feel at home. The cartoon style communicates that MailChimp offers a fun and informal experience. Yes, he’s a cartoon ape, but somehow Freddie can still be cool. He likes to crack witty jokes, but when the situation is serious, the funny business stops. MailChimp often surprises users with a fun easter egg, or a link to a gut-busting YouTube video. Fun is around every corner, but never in the way of the workflow. 4: Freddie Von Chimpenheimer IV, Mailchimp’s mascot.

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